Privacy Policy

1. Introduction

Propler ("Propler," "we," "us," or "our") provides a software platform for real estate professionals to build websites, manage listings, capture leads, and collaborate with teams. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our marketing site, create an account, or use our services (collectively, the "Services").

By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.

2. Definitions

"Personal information" means information that identifies or can reasonably be linked to an individual or household.

"Workspace" means the account environment where you and your team manage sites, properties, contacts, and related data.

"Customer content" means data you or your users submit to the Services, including listing details, photos, lead information, and site content.

3. Information we collect

We collect information in the following categories:

• Account and profile: name, email, phone, password (hashed), business name, role, and account preferences.
• Workspace and billing: subscription tier, payment method tokens (processed by Stripe—we do not store full card numbers), invoices, and usage metrics.
• Customer content: property/listing data, site pages, media uploads, contacts and leads, notes, tasks, calendar events, open-house sign-ins, chat messages, and collaboration records.
• Usage and device: log data, IP address, browser type, device identifiers, pages viewed, and feature interactions.
• Cookies and similar technologies: session cookies, preference cookies, and analytics cookies as described below.
• Communications: support requests, feedback, and marketing preferences when you opt in.

4. How we use information

We use personal information to:

• Provide, operate, maintain, and improve the Services.
• Authenticate users and enforce workspace permissions and seat limits.
• Process subscriptions, usage packs, and other transactions.
• Send service-related messages (account, security, billing, and product updates).
• Provide customer support and respond to inquiries.
• Monitor usage, diagnose errors, and protect against fraud and abuse.
• Comply with law and enforce our Terms of Service.
• Send marketing communications where permitted and with your consent.

5. Legal bases (EEA/UK)

Where the GDPR or UK GDPR applies, we process personal information on the bases of: (a) performance of a contract with you; (b) legitimate interests (security, improvement, analytics) balanced against your rights; (c) consent where required (e.g., certain marketing); and (d) legal obligation.

6. How we share information

We do not sell your personal information. We may share information with:

• Service providers that help us operate the Services (hosting, CDN, email delivery, analytics, customer support tools, and payment processing via Stripe).
• AI providers when you use AI features—prompts and context you submit may be processed to generate responses, subject to our agreements and settings.
• Other users in your workspace according to roles and permissions you configure.
• Professional advisors, auditors, and insurers under confidentiality obligations.
• Law enforcement or regulators when required by law or to protect rights and safety.
• A successor entity in connection with a merger, acquisition, or asset sale, with notice where required.

7. Subprocessors

We use infrastructure and subprocessors for hosting, storage, email, analytics, payments, and AI. These providers process data only on our instructions and under appropriate safeguards. A current list may be provided on request to workspace owners.

8. International transfers

We may process and store information in the United States and other countries where we or our providers operate. Where required, we use appropriate safeguards such as Standard Contractual Clauses for transfers from the EEA/UK.

9. Data retention

We retain personal information for as long as your account is active and as needed to provide the Services, resolve disputes, enforce agreements, and comply with legal obligations. Customer content may be deleted or anonymized after account closure subject to backup retention periods.

10. Security

We implement administrative, technical, and organizational measures designed to protect personal information, including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure; you are responsible for safeguarding your credentials.

11. Your rights and choices

Depending on your location, you may have rights to access, correct, delete, restrict, or port personal information, and to object to certain processing. You may update profile and workspace settings in the dashboard. To exercise rights, contact us using the details below. We may verify your request before responding.

You may opt out of marketing emails via unsubscribe links. Service-related messages may still be sent.

12. California privacy rights

California residents may have additional rights under the CCPA/CPRA, including rights to know, delete, and correct personal information, and to opt out of sale or sharing (we do not sell personal information). You may designate an authorized agent subject to verification. We do not use sensitive personal information for purposes requiring opt-out consent beyond providing the Services.

13. Children's privacy

The Services are not directed to children under 16, and we do not knowingly collect personal information from children. Contact us if you believe we have collected such information.

14. Workspace administrators and subusers

If you are invited to a workspace as a team member, agent, client, or collaborator, the workspace owner controls much of the data you can access. Owners are responsible for informing their users about data practices and obtaining necessary consents for lead and contact data they collect through sites.

15. Third-party sites and integrations

Our sites and dashboard may link to third-party services (e.g., domain registrars, calendars). Their privacy practices govern data you provide to them. Custom domains and embedded content you add are your responsibility.

16. Cookies and analytics

We use cookies and similar technologies for authentication, preferences, security, and analytics. You can control cookies through browser settings; disabling cookies may limit functionality.

17. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised version with an updated date and, where appropriate, provide additional notice. Continued use after changes constitutes acceptance.

18. Contact us

For privacy questions or requests, contact us at privacy@propler.com or through the support options in your workspace settings.